(1) Ukupakishwa kwezimonyo umhlaba onemibala. Izinhlobo ezahlukahlukene zezimonyo zizokhetha imibala efanelekile ngokuya ngezici zazo. Okumhlophe, okuluhlaza okwesibhakabhaka nophinki yizona ezivame kakhulu,Okuphephuli, igolide nokumnyama kufanekisela imfihlakalo nokuhlonipheka, okungasetshenziselwa ukufakwa kwezimonyo ezisezingeni eliphakeme kanye nokwenziwe ngezifiso. Ngenxa yezici zayo ezihlukile, ihluzo ezenziwe ngezifiso zisetshenziswa njengolimi oluyingqayizivele lokufanekisa ekwakhiweni kokupakisha kwezimonyo, okungakhombisa izici zemikhiqizo, kukhombise ukwakheka kwemikhiqizo futhi kukhombise ukusetshenziswa kwemikhiqizo. Ekwakheni ihluzo zokupakisha zezimonyo, kufanele sikuqonde ngokuphelele ukuma komkhiqizo, futhi sikwenze kuhambisane nombala, umbhalo kanye nokuma kwephakeji.

(2) Ukuze kuhlangatshezwane nezidingo zobuntu, ifomu lokupakisha kufanele lisungulwe. Ukupakisha kwezimonyo kufanele kube yisimo sokuhlangana kokuvamile nokuzimela. Abaqambi kufanele bacabangele ubunye obuhambisanayo bomsebenzi wokupakisha kanye nemizwa ephelele yobuhle lapho beklama. Isimo esivamile sejometri yiyona ndlela eyinhloko yokupakisha kwezimonyo ezijwayelekile, kepha ukufakwa kwezimonyo ezenziwe ngezifiso kudinga isitayela saso esihlukile. Ekuvezeni okwenziwe ngezifiso kokufakwa kwezimonyo, ukwakheka kwe-bionic ngezinto zemvelo njengoba into elingisa kuyindlela ejwayelekile yokuklama. Kwehlukile ekupakelweni kwezimonyo kwejometri okukodwa kwangaphambilini, ukwakheka kwe-bionic akuyona nje enobungane kuphela kepha futhi kucacile futhi kuyathakazelisa, kufinyelela ubunye obuphelele bokusebenziseka nokuzimela. Kuyisisekelo sabathengi ukukhetha izimonyo ukuhlinzeka ngemininingwane yezimpahla, ukuhlinzeka ngemininingwane yezimpahla nokwenza ngcono ibanga lomkhiqizo. Amagama asephakeji lezimonyo ikakhulukazi afaka igama lomkhiqizo, igama lomkhiqizo, umbhalo wesingeniso, njll. Lapho beklama izinhlamvu zomkhiqizo, abaklami bangabheka ifomu nenhlanganisela yezinhlamvu zomkhiqizo, ukuze izinhlamvu ezakhiwe zigcwale ukuzimela futhi zivuse ubuhle babantu ubumnandi. Igama lomkhiqizo kufanele libe lihle, idizayini elula, vumela abathengi shazi. Umbhalo ochazayo udlala indima ebalulekile ekuxhumaneni kolwazi lokusetshenziswa kwezimonyo. Kungenza abantu bajabule futhi kushiye umbono omuhle, ukuze bathole ukusabela okuhle ngokwengqondo. Usayizi, ifonti nokuhleleka kwabalingiswa abasephakeji lezimonyo, kanye nama-echoes emidwebo nemibala, yizinto ezibalulekile zokufeza umphumela wokubuka jikelele wesitayela sombhalo nokuhlelwa nokuqukethwe kwengqikithi. Ngakho-ke, umbhalo akufanele uhlangane kahle kuphela nefonti, kepha futhi nombala neminye imivimbo kufanele icutshungulwe, futhi ukwakheka okwenziwe ngezifiso kwezinhlamvu kufanele kugqanyiswe, Kungale ndlela kuphela lapho singafinyelela khona umphumela omuhle futhi sibe ngaphezulu izindlela ezinamandla zokwenyusa.

Ukuhlanganisa izinto zamasiko, ukukhombisa ngokuphelele igama lomkhiqizo, ukuhlanganisa izinto zamasiko, ukwakheka kwamuva kwezimonyo zokupheka kulandela inhlanganisela yesiko, kukhombisa ukuhlakanipha okuyingqayizivele nokunambitheka kwenkathi, futhi kulwela ukufezekisa izinga eliphakeme lobunye befomu nokuqondiswayo. Isibonelo, isitayela sokumodela sesayensi, esinengqondo, esinengqondo nesinzima sokuklanywa kwaseJalimane, imizwa enhle nenothando yohlobo lwama-Italy, kanye nobusha, ubukhazikhazi, ubukhazikhazi nobumnandi baseJapane konke kusekelwe emiqondweni yabo ehlukene yamasiko. E-China, isitayela sokwakhiwa kwamaphakethe sithambekele ekuzinzileni nasekuqedeni, okusho ukulinganisa nobuqotho obusefomini, okubuye kube ukujwayeleka kwengqondo kwesizwe sonke saseChina. Ngo-2008, i-baicaoji yethule isithombe esisha sha. Ukupakisha okuyimfashini ngaphandle kokulahlekelwa yimininingwane yaseChina kwakuthandwa ngabathengi, futhi kwawina umklomelo wesiliva womklamo wokupakisha we-pentawings ka-2008. Isithombe esisha se-baicaoji silula futhi sihle kakhulu, esihlanganisa izinto zemfashini zamazwe omhlaba namasiko wendabuko amaShayina, futhi siyimfashini ngaphandle kokulahlekelwa yimininingwane yamaShayina. Kumklamo omusha wokupakisha, ipuleti lembali eliyindilinga elinamakhulu amafomu amakhambi amboza ngaphezulu kwebhodlela, elihumusha incazelo yokuthi "uzungezwe ngamakhambi amakhulu". Ukuma kwebhodlela kudonswa ugqozi entweni yendabuko yamaShayina - ifindo loqalo, elilula kakhulu futhi eliyimfashini. Uma ubheka ibhodlela lomzimba nebhodlela le- "tuanhua", kufana nophawu olubucayi lwaseChina, olukhombisa isiko lamaShayina lelo brand eliqukethe njalo.

(3) Ukugqugquzela ukuvikelwa kwemvelo okuluhlaza, okuhola ukuthambekela okuhle, ukukhuthaza ukuvikelwa kwemvelo okuluhlaza, lapho kubhekene nokuwohloka kwemvelo komhlaba wonke, izimonyo, njengezinye zezimpawu zemfashini, zithobela inkambiso yokuvikelwa kwemvelo, bese ziqala ukusebenzisa izinto eziphinda zisetshenziswe noma ezilahlekayo ekwakhiweni kwamaphakethe ukukugwema

Njengohlobo lwemfucuza engenakusetshenziswa futhi iphinde isetshenziswe kabusha, okuluhlaza okwemvelo kukhuthazwa kakhulu ukunciphisa umthelela emvelweni. Isibonelo, uDior wethule umqondo wokusebenzisa kabusha ukuvikelwa kwemvelo ukwenza ngcono ukusetshenziswa okusimeme kokufakwa komkhiqizo wochungechunge lweNingshi Jinyan; Imikhiqizo yomkhiqizo we-Jurlique kusuka ebhokisini lokupakisha elingaphandle kuya ebhodleleni lomkhiqizo kanye ne-pigment yencwadi emzimbeni webhodlela yenziwe ngezinto ezikhethekile zokuvikela imvelo, ezingabola ngokwemvelo; UMary Kay usebenzisa amaphepha asetshenzisiwe asetshenzisiwe futhi onakelekayo futhi awenza lula ngamandla Ubunzima bokupakisha sekuyiyona ndlela yokuqala ekukhuthazeni ukuvikelwa kwemvelo embonini yezimonyo. I-Baicaoji ibuye isebenzise iphepha elifakwe kabusha ukwenza ukupakisha komkhiqizo, okuphrintwa ngamagama athi "sekela ukuvikelwa kwemvelo, uncoma ukuthi kusetshenziswe kabusha", futhi kusethwe amabhokisi okusebenzisa kabusha ezitolo ezikhethekile Ngaphezu kwalokho, izinhlobo eziningi ziphrinta nemiyalo yomkhiqizo ngaphakathi kwebhokisi ukunciphisa udoti wephepha. Amabhizinisi ezimonyo aya ngokwanda nabaqambi kancane kancane basungula umqondo wokuvikelwa kwemvelo, behlisa inani lokupakisha, besebenzisa izinto ezikhethekile kanye nokupakisha "kokuhluka".